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Sales of detergent enzymes grew by 1% in 2006. Growth in local currencies was 2%. The improvement was due primarily to growing sales of detergent enzymes in the developing markets and to increased market penetration for new products in general. The overall development was also buoyed by the stabilisation of sales in more established markets during 2006.
Novozymes launched one new enzyme for detergents in 2006. The positive trend in the developing markets is expected to continue in 2007. Novozymes anticipates sales growth of 1-3% in 2007.
- Novozymes’ market share: 50-55%
- Anticipated long-term annual sales growth in local currencies: 1-3%
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